Our Story / Freleza

A little more good in every day.

Palm trees beneath a clear blue sky
01Why Freleza
Elyse and Gabriel wearing snorkel masks on a boat

We love frozen pops.

We also think it should be easier to get more vegetables more often. So we made Freleza: something we’re genuinely excited to eat every day, with real fruit, simple ingredients, and a full serving of vegetables you don’t even notice.

Freleza frozen pops are made to taste really good and bring a little more good to every day.

The longer version

We’re pretty full-send people. We like early mornings, long days, big trips, late nights, and making the most of wherever we are. We also know we enjoy all of it more when we feel good.

For us, that means trying to eat a little cleaner when we can and putting more good things into our bodies. Not perfectly. Just enough to feel the difference.

We kept coming back to vegetables. Eating more of them, and more kinds of them, is one of the most straightforward things we can do for ourselves. It is also somehow still hard to do every day.

We already loved frozen pops, and it turns out they are a really good place to put vegetables. The real fruit keeps them tasting like fruit. Staying frozen helps keep everything fresh and the recipes simple. And every flavor gives us a chance to share a place, memory, or combination we love.

So we made Freleza: a pop we’re excited to eat that also makes one good thing a little easier.

Collected along the way

Swipe to keep going

Elyse and Gabriel snorkeling underwater
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Elyse and Gabriel looking out over the ocean
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Elyse and Gabriel on a mountain trip
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Playing volleyball on the beach
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Elyse and Gabriel in the water beneath a Brazilian flag
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A sunset walk on the beach
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